Steve Iaconis

About

Current position:  Director of Marketing + Client Services at Oblique Design in Boulder, Colorado.

Background:  I’m an interactive advertising accounts management professional with extensive experience in implementing marketing programs for national brands including CBS Sports, AutoNation, Nissan North America, Pella Windows, Eukanuba, PetSmart and Procter & Gamble. My industry experience includes retail, e-commerce, finance, healthcare and automotive accounts with a strong background in dealer and franchise networks.

Specialties:  Recognized as an experienced, “jack-of-all-trades” marketer, I’m proficient in interactive and online marketing and content development, social media strategy and traditional broadcast and direct response marketing. I’ve lived on the account services side of the ad agency business but with a creative spin. I’ve scripted more radio spots than I can remember, written numerous annual marketing plans and strategic campaigns, have frequently drawn up UI strategies and site maps while developing website content and have conjured up countless headlines, ad copy points, blog entries and creative campaign concepts.

Some personal stuff:  Living in Boulder, CO and loving it.  Classified as that “too old to be skateboarding shirtless through the neighborhood dude” doing exactly that when there isn’t snow on the ground… go ahead and call it a mid-life crisis!

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